Updated: Oct 18, 2022
You have content that you're proud of, and you want to be able to share it with the world. That's great!
But how do you get people to notice? And more importantly, how do you make sure they engage with your content?
It's not easy, but we've got some suggestions for how to market your content so that it reaches the right people and gets them excited about what you have to say.
The first thing is that you need to know who your audience is. This will help guide what kinds of things they'll be interested in seeing from you, so it's important to take some time at the beginning of this process and really map out what kind of person might be interested in your content.
What are their interests?
What are their problems?
What kinds of things would they respond positively toward if they saw them being shared on social media or included in an email newsletter?
Once you've figured this out, then it's time for step two: sharing!
There are so many ways to market your content—you can transcribe it into a blog post; create a social media series based on the subject matter; include it in your email bio or generate a full marketing campaign around it. Below are other ways you can market it long term:
Choose a tagline and make it into a shirt using a bonfire!
Have a photo shoot around the theme of your talk! Use that as a marketing strategy for the New Year.
Use the talk to build out your 2023 marketing strategy for your business.
Share in your email signature.
Host a virtual watch party via Facebook or Instagram.
Put the link in your Instagram bio.
Send your new content to your email list.
Send your new content to the appropriate text thread.
Solicit feedback and request that people share it.
Be consistent with your marketing.
For more tips and ideas, book a 1:1 session for a more detail content strategy! I'm looking forward to helping you build your content strategy.